EP Marketing Case Studies

Real results from arrhythmia-focused campaigns. Tagged by outcome: Launch, Adoption, Awareness, Compliance.

i
ADOPTIONCardiac Monitoring

iRhythm Zio UK Market Access Campaign

By Medico Digital

Launch cardiac monitoring service in UK NHS market with complex reimbursement landscape

300% organic traffic increase, 1,233% increase in qualified inquiries

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M
AWARENESSImplantable CRM

Medtronic Heart Health Awareness Initiative

By 21GRAMS (Real Chemistry)

Connect women's heart health to device therapy options with celebrity partnership

High visibility campaign with Star Jones, national media coverage

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P
LAUNCHPulsed Field Ablation

PFA System US Launch Strategy

Launch first-generation PFA in competitive ablation market

$300M EP sales, 70% YoY growth

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C
COMPLIANCECardiac Monitoring

Claims Remediation After FDA Scrutiny

Remediate promotional claims after FDA scrutiny for "near real-time monitoring" language

Full claims library rebuild in 60 days, zero subsequent findings

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